K&N Engineering confirm Big Bike Europe participation

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Wednesday 20th Feb 2013Filed under Partners

MARKET leading power sports industry filter specialist K&N Engineering are the latest high profile performance component manufacturer to embrace the targeted business message of the all-new Big Bike Europe expo concept at Essen, Germany in May 2013.

The Riverside, California headquartered manufacturer, who is widely credited with having created the high performance air filter market, specialises in cotton gauze filter technology that is said to deliver outstanding results in air-cooled v-twin and all other motorcycle applications.

KN logo

Commenting on the decision to exhibit, chief executive of K&N's European operations Robert Hordossy said that "Big Bike Europe is the first motorcycle expo in Europe to target high mileage riders and focus on the performance and service sector of the industry. Therefore the fit for us is perfect and we look forward to being a part of this exciting new project."

BIG BIKE EUROPE is the all-new custom and performance industry expo concept for catering exclusively to the international parts, accessories, custom, performance, service, workshop and tuning vendor community.

A 'non-selling ProGrade' expo, BIG BIKE EUROPE is also the new, permanent host event for the acclaimed AMD World Championship of Custom Bike Building (2013 will see the World Championship mark its 10th anniversary and first ever appearance in Europe).

BIG BIKE EUROPE will is a three day expo offering exhibitors an innovative and unique new Invitational/Open-admittance attendance strategy.

BBE logo

The first day (Friday May 10th, 2013) is an "Invitation Only" day set aside for motorcycle dealers, custom shops, custom motorcycle builders and customizers who receive invitations from AMD magazine and the expo exhibitors themselves.

In turn invited dealers are able to register and invite up to 25 of their best customers and high mileage large displacement motorcycle riders, as their own 'VIP Riders' for complimentary three-day all-area expo access as their own guests, compliments of BBE's exhibitors.

The weekend (Saturday 11th and Sunday 12th) is open to general public, rider and enthusiast attendance with tickets available from as little as €10 a day (approx $15.00).

It is estimated that some two-thirds of the value of the European motorcycle market resides with the one-third of European riders who own 'Big Bikes' (source: ACEM).

In addition to a local population of some 18 million "high percentage motorcycle ownership" consumers (within a 100km radius of Essen, Germany where BIG BIKE EUROPE is being staged), research suggests that some 60 plus percent of Europe's franchised motorcycle dealers and custom shops are within a three, four or five hour ride of Essen.

It is further estimated that some 65 percent plus of Europe's large displacement road-registered motorcycles, of all kinds, including Harley-Davidsons are within a 500 to 600 km radius of the venue (sources: International Motorcycle Industry Index, Moto Big Book, AMD Magazine, International Dealer News).




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