DNA Specialty to exhibit at Big Bike Europe

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Friday 22nd Feb 2013Filed under News Partners

Wheels to trike conversion kits, and a full line of accessories to rolling chassis designer and manufacturer DNA Speciality is to exhibit at the upcoming Big Bike Europe expo at Essen in Germany in May.

Headquartered in Compton, near Los Angeles in California, DNA has enjoyed strong sales in Europe and Vice President Alex Marquez commented that "we like the Big Bike Europe concept, and we have always been interested in finding a way to be a part of the AMD World Championship program, so this represents a great opportunity to meet established and new European customers in an environment that is a perfect fit for our product lines."

DNA logo

This year sees the tenth anniversary of the AMD World Championship of Custom Bike Building, and DNA product designs have been among the most popular brand choices made by European and World Championship competitors ever since the program started in 2004.

BIG BIKE EUROPE is the all-new custom and performance industry expo concept for catering exclusively to the international parts, accessories, custom, performance, service, workshop and tuning vendor community.

A 'non-selling ProGrade' expo, BIG BIKE EUROPE is also the new, permanent host event for the acclaimed AMD World Championship of Custom Bike Building (2013 will see the World Championship mark its 10th anniversary and first ever appearance in Europe).

BBE logo

BIG BIKE EUROPE will is a three day expo offering exhibitors an innovative and unique new Invitational/Open-admittance attendance strategy.

The first day (Friday May 10th, 2013) is an "Invitation Only" day set aside for motorcycle dealers, custom shops, custom motorcycle builders and customizers who receive invitations from AMD magazine and the expo exhibitors themselves.

In turn invited dealers are able to register and invite up to 25 of their best customers and high mileage large displacement motorcycle riders, as their own 'VIP Riders' for complimentary three-day all-area expo access as their own guests, compliments of BBE's exhibitors.

The weekend (Saturday 11th and Sunday 12th) is open to general public, rider and enthusiast attendance with tickets available from as little as €10 a day (approx $15.00).

It is estimated that some two-thirds of the value of the European motorcycle market resides with the one-third of European riders who own 'Big Bikes' (source: ACEM).

In addition to a local population of some 18 million "high percentage motorcycle ownership" consumers (within a 100km radius of Essen, Germany where BIG BIKE EUROPE is being staged), research suggests that some 60 plus percent of Europe's franchised motorcycle dealers and custom shops are within a three, four or five hour ride of Essen.

It is further estimated that some 65 percent plus of Europe's large displacement road-registered motorcycles, of all kinds, including Harley-Davidsons are within a 500 to 600 km radius of the venue (sources: International Motorcycle Industry Index, Moto Big Book, AMD Magazine, International Dealer News).




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