AMD is proud to announce an agreement with Ace Cafe London Ltd that will see the legendary Ace Cafe London, gathering spot for millions of motorcyclists, become part of the Champions Park entertainment complex along with the Official World Championship of Custom Bike Building.

The Ace Cafe, celebrating its 70th Anniversary, will be in operation at the entrance to the Championship Hall located in Champions Park on Lazelle and 3rd St in downtown Sturgis.

"Our vision has always been to have Champions Park as a center of activity on Lazelle Street during the Rally", says AMD Publisher/Owner Robin Bradley. "We have always wanted to bring something to Sturgis that would be iconic for all bikers, and what better than the Ace Cafe?"

Originally opened as a 24-hour roadside cafe in 1938, the Ace Cafe quickly began to draw motorcyclists who would hang out, fix bikes and listen to music. The Ace Cafe was also the birthplace of many motorcycle clubs and was at the height of popularity during the 1950's and 60's with the birth of Rock 'n Roll. However, the cafe was closed in 1969 due to cultural changes, growth in the car market and the expanding highway system in and around London.

Re-opened in 1997 by Mark Wilsmore, the Ace Cafe is once again the center of motorcycling for a new generation of enthusiasts. Hosting bike gatherings, hot rod and car clubs, Rock 'n Roll bands and industry events such as the recent S&S Cycle X-Wedge European launch, the Ace is, once again, the motorcycling destination in England.

"We are very excited, thrilled and honored with the opportunity, in this the cafe's 70th anniversary year, to not only be present at the world renowned and legendary Sturgis Rally, but also to be able to play our part at the prestigious World Championship of Custom Bike Building", says Mark Wilsmore, Managing Director.

The Ace Cafe will be open the entire week of the Sturgis Rally - Sunday, August 3rd through Saturday August 9th from 10:00am to 6:00pm. Champions Park and the Ace Cafe will be located at 3rd and Lazelle St in Sturgis.

ACE CAFE LONDON
www.ace-cafe-london.com

CHAMPIONS PARK
www.sturgis-events.com